About
 
multicultural-marketing-christine-marie-lacayo
 

Hi, I’m Christine

I help mission-driven brands working towards a regenerative future for our people and our planet using multicultural marketing.

 

Our call as stewards of Creation

 

We each have a unique part to play in the acceleration of a regenerative and sustainable future for the good of all people and our planet. 

We know that real progress comes from understanding and connecting. When we understand our earth’s ecosystems and how we play a role in coexistence, we care about them.

When we care, we’re motivated to find solutions and connect with others to protect what we love.

I'm here to tell the biggest stories of our time, the stories defending nature and the ones that encourage us to look beyond ourselves and into the wonders that exist past our own comprehension.

I’ve lived in various countries helping other environmental organizations build brand awareness and strengthen the impact of their audience through multicultural content writing and storytelling.

From the dolphin-filled coasts of Sardegna to the last virgin forest of Costa Rica’s central valley, I’ve worked across the world helping real-world projects lead real-world change. 

Realizing the desperate need to ‘bring about a better world’ through content that is true and good, is why I write stories.

As a multicultural content writer who believes in the interconnectedness of climate impact and deeper collective consciousness, you can count on me to support your regenerative projects for accelerated change in this world.

 
 
 

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When done right, value-packed content is like the bluefin tunas of the ocean.

High-sea predators followed closely by herds of dolphins and sharks during meal time. Aka the toughest fish in the sea.

What People Are Saying

 

“Christine has been a huge asset to The Foundry at Meredith. She’s helped us write several beautiful campaigns involving the BIPOC community for People Magazine and People en Español's digital and print platforms in both English and Spanish. We are so grateful for her and look forward to working together again soon!”

— Allison Taylor, Senior Branded Content at Editorialist YX

“Christine’s first hidden talent is being an active and thoughtful listener. Everything else follows from there, she’s able to articulate client’s ideas and thoughts into a cohesive strategy that is razor sharp and succinct. I’ve worked with Christine on numerous projects, and I am always impressed by her diligence and zeal for whatever she’s tackling.”

— Yonathan Gebreyes, Creative Director CNN Worldwide, Founder S-7 Studios

Values are like lighthouses

The powerful light beam guiding your ship back to shore

 
  • We’re willing to dive under the surface to see it all because it's not until we’re out of our element, that our eyes are opened to the majestic beauty and mysteries of life.

  • We bear witness to the fullness of truth with everything we do.

  • We know that the surest path from division to lasting solutions is to sit with the people on the ground, checking the pulse and listening with intention.

  • We’ve learned that the Spirit of harmony settles on us when we listen, when we make space for each other, and when we choose intimacy over discord. 

  • Every word we write and story we tell is in service to the One who holds us all together.

 

Your free Multicultural Marketing guide

to grow a diverse audience with value-packed storytelling ideas

Download this guide designed to help you:

  • Market to a diverse audience

  • Grow your following

  • Inspire committed action

  • Attract the RIGHT people with the right money